Software-as-a-Service Veteran to Head Operations and Services at Contactual

SAN CARLOS, CA (March 27, 2007) – Contactual, a global leader in on-demand contact center technology solutions, today announced the appointment of Dani Shomron as Vice President of Operations and Services. In this role, Shomron will be responsible for expanding Contactual’s operational infrastructure and solidifying the company’s customer service and professional services offerings. Shomron will report directly to David Sohm, COO and President.

“We are delighted to have Dani join the Contactual team,” said Sohm. “Dani has a proven track record of aligning operations and services to deliver value to customers. His extensive experience and knowledge of the Software-as-a-Service delivery model make him a perfect fit for Contactual.”

“I am proud to be part of the Contactual team of seasoned professionals who are clearly leading the market with a visionary approach to contact center technology, a deep commitment to customer value, and the on-demand delivery model that is changing the information technology landscape,” said Shomron.

Shomron brings more that 25 years of enterprise operations, services and software development to Contactual. Most recently, Shomron ran a Software-as-a-Service consulting practice and served as operations manager at Mercury Interactive (acquired by HP in 2006), where he managed the Performance Center of Excellence. Prior to Mercury, Shomron had held senior operations, engineering and services management positions at AMDOCS, QXI Ltd, and Digital Fuel. Shomron earned a bachelor’s degree in Computer Science from the Hebrew University and a master’s degree in Artificial Intelligence from the University of Edinburgh. Recently, as co-author, he contributed a chapter on Software-as-a-Service in the book “CIO Perspectives”, soon to be published by Kendall-Hunt.

About Contactual

Contactual pioneered the use of hosted contact centers that dramatically reduce the costs of outfitting customer service, help desk, technical support and inside sales team operations by eliminating the need for premise-based infrastructure. The Contactual OnDemand Contact Center eliminates all upfront hardware and software costs; enables organizations to operate virtual contact centers with agents working from home and/or multiple sites; and unifies customer communications from phone, VoIP, voicemail, email and Web channels into one routing, queuing and tracking system for maximum efficiency. Contactual has earned the Frost & Sullivan 2005 Global Excellence in Technology Award, TMC Labs' Customer Interaction Magazine 2005 Innovation Award, and a berth in the 2006 Red Herring 100 North America list of the top 100 privately held technology firms. For more information, visit www.contactual.com.