San Mateo, CA — November 4, 2004 – White Pajama, the leading provider of OnDemand Hosted Contact Center solutions, unveiled today their new company name, “Contactual.” The rebranding effort commences immediately, and is expected to unfold throughout the end of this year.

“This is the next big step for our company,” stated Mansour Salame, founder and CEO, Contactual. “We’ve got the award-winning technology, key partnerships in CRM, and the sizeable customers to prove that we provide the leading OnDemand contact center product in the market. The rebranding is indicative of the company’s maturation and our brand is now a real business asset. Our new identity speaks to our market, describes our product, and underscores our leadership in this fast-growing industry.”

Delivered as a hosted application, the Contactual OnDemand Contact Center is a reliable, scalable solution that is fully integrated across all customer contact channels, including phone, e-mail and the web. Easily integrated with leading CRM solutions, the product is offered on a “pay-as-you-grow” basis, eliminating upfront capital costs.

The Contactual OnDemand Contact Center also features an intuitive user interface (UI) designed by the creative talent behind the Apple Macintosh UI. The UI, coupled with easy integration across all customer communications channels, enables companies to quickly deploy the Contactual OnDemand Contact Center and immediately begin improving customer communications and contact center operations.

With hundreds of customers and thousands of users, the Contactual OnDemand Contact Center is quickly gaining a reputation as the best OnDemand contact center in the market. Starting today, Contactual will announce a series of high-profile customers and partners through the end of the year. For more information on these announcements, please visit www.contactual.com. 

About Contactual
Contactual was founded in 2000 as White PJ, Inc., with the goals of reducing costs and eliminating the risks companies face when deploying customer service automation solutions. The White PJ customer service automation center quickly established itself as an award-winning solution for small and medium call centers. In 2004, White PJ founder and CEO, Mansour Salame, embarked on a successful business strategy that reinforces the company's key product advantages of scalability and reliability, targeting vertical industries that deal in mission critical data and services.  With hundreds of companies using Contactual products, the company has matured and emerged as the leader in On-demand Contact Center products.  To match the new business strategy, a new company name was selected to communicate the core value of the product -- Contactual. For more information, visit www.contactual.com.

*Contactual is a trademark of White PJ, Inc.  Contactual is the “doing business as” name of White PJ, Inc. All other trademarks are the properties of their respective owners.